Privacy Policy

1. Who We Are and How to Contact Us

Everrate is based in San Francisco, United States. If you have questions about this Privacy Policy or how we handle personal information, you can reach us at:

Email: [email protected]

2. Personal Information We Collect

The personal information we collect depends on how you interact with us and the choices you make. We may collect:

• Account and contact information, such as your name, work email, company name, role or title, and workspace or organization name when you sign up or request access.
• Business profile information, such as brand and product details, industry, and marketing preferences associated with your workspace.
• Authentication and security information, such as hashed passwords or identifiers provided by single sign-on providers, along with basic log and device information used to secure your account.
• Billing and subscription information, such as billing contact details, billing address, and limited payment information handled via our payment processor (for example, Stripe). We do not store full payment card numbers.
• Communications and support information, such as messages you send us by email or through in-product support, and related metadata.

3. AI and Analytics Data We Process

As an AI visibility and AI search optimization platform, we process data to help you understand how AI systems mention, cite, and describe your brand. Depending on how you use the Service, we may process:

• Prompts and queries you configure or that we execute on your behalf against AI platforms and AI-powered search experiences.
• AI answers, outputs, and related metadata (such as ranking, model, geography, and timestamp) that we capture for visibility, benchmarking, and reporting.
• Brand content and URLs that you connect to the Service or that we crawl or ingest as part of your configuration, such as landing pages, blogs, and product pages.
• Metrics and aggregates about how often your brand and competitor brands appear, are cited, or are recommended in AI outputs.

We use this information to provide analytics and insights within your workspace and to improve our models, ranking logic, and product features, including by using aggregated and anonymized data that does not identify you or your users.

4. Information Collected Automatically

When you visit our website or use the Service, we automatically collect certain information about your device and usage, including:

• Log and usage data, such as IP address, browser type, operating system, pages viewed, and the date and time of your visit.
• Product usage data, such as which features you use, buttons you click, and general interaction patterns that help us understand adoption and improve the experience.

We may use cookies and similar technologies to collect this information and to recognize your browser or device over time. You can usually control cookies through your browser settings and, where required by law, through consent tools we provide.

5. Analytics and Cookies

We use Google Analytics and similar tools to understand how visitors use our website and to help us improve it. These tools may collect information such as your IP address, device and browser characteristics, and pages visited. Google Analytics uses cookies and similar technologies and provides its own controls and disclosures.

Cookies are small files placed on your device that help us operate and measure the Service. Some cookies are essential for the site to work, while others help us understand usage and improve performance. You can manage cookies through your browser settings and, where available, through cookie banners or other controls on our website.

6. How We Use Personal Information

We use personal information for the following purposes:

• To provide, operate, and maintain the Service, including managing accounts, workspaces, brands, and subscriptions.
• To process transactions and provide billing, invoicing, and account-related communications.
• To analyze how users interact with the website and Service, and to develop, test, and improve features, including our AI visibility and AI search optimization capabilities.
• To respond to your questions, requests, and support inquiries.
• To send you product updates, security alerts, and administrative notifications.
• To send marketing communications (such as newsletters, product updates, and event invitations) where permitted by law and consistent with your preferences.
• To protect the security, integrity, and availability of the Service, including monitoring, preventing, and detecting fraud, abuse, or security incidents.
• To comply with legal obligations and to enforce our terms and agreements.

7. Legal Bases for European Users

If you are located in the European Economic Area, the United Kingdom, or Switzerland, we process your personal information only when we have a valid legal basis. Depending on the context, this may include:

• Performance of a contract, for example when we process your registration and provide the Service under our agreement with you or your organization.
• Legitimate interests, for example to secure and improve the Service, understand product usage, prevent misuse, and market to business contacts in a B2B context, provided those interests are not overridden by your rights and interests.
• Consent, for example for certain cookies or marketing communications where required by law. You can withdraw consent at any time through the mechanisms we provide.
• Compliance with legal obligations, for example when we retain certain records for tax, accounting, or regulatory reasons.

8. How We Share Personal Information

We do not sell personal information or share it with third parties for their own advertising purposes. We may share personal information in the following limited circumstances:

• With service providers and vendors that help us operate the Service, such as hosting providers, analytics and monitoring services, payment processors like Stripe, email and messaging providers, and professional advisors. These providers may only use personal information as instructed by us and for our business purposes.
• Within our corporate group, if we operate through affiliated entities, for purposes consistent with this Policy.
• In connection with a business transaction, such as a merger, acquisition, financing, or sale of assets, where personal information may be transferred as part of the transaction.
• Where required by law, or where we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others, investigate fraud, or respond to a government request.

9. International Transfers

We are based in the United States and may process personal information in the United States and other countries where we or our service providers operate. These countries may have data protection laws that are different from those in your country.

When we transfer personal information from the European Economic Area, the United Kingdom, or Switzerland to countries that do not provide an adequate level of protection, we rely on appropriate safeguards, such as standard contractual clauses approved by the European Commission or other legally recognized transfer mechanisms.

10. Security

We use technical and organizational measures designed to protect personal information from unauthorized access, loss, misuse, or disclosure. These measures may include encryption in transit, access controls, logging, backups, and internal policies and training.

No system can be guaranteed to be completely secure. You are responsible for using strong passwords, keeping your credentials confidential, and promptly notifying us if you believe your account has been compromised.

11. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, to provide the Service, and to comply with legal, accounting, or reporting requirements. The specific retention period depends on the type of information and the context in which it was collected.

For example, we generally keep account and workspace information for the lifetime of the account and for a reasonable period after closure. We may keep logs, analytics data, and AI visibility data for as long as needed to support our analytics, security, and product improvement efforts, after which we delete or anonymize the data. We may also retain certain information longer where required by law or where necessary to establish, exercise, or defend legal claims.

12. Your Rights and Choices

Depending on where you live, you may have certain rights in relation to your personal information, such as the right to request access, correction, or deletion, or to object to or restrict certain processing. You may also have the right to request a copy of your information in a portable format.

You can update certain account and profile information directly within the Service. To exercise other rights or to make a request regarding your personal information, contact us at [email protected]. We may need to verify your identity before responding to your request, and certain information may be exempt from such requests under applicable law.

You can opt out of marketing emails by following the unsubscribe instructions in those messages or by contacting us. Even if you opt out of marketing communications, we may still send you important transactional or service-related notices.

13. Children's Privacy

The website and Service are intended for business and professional use and are not directed to children under the age of 18. We do not knowingly collect personal information from children under 18. If you believe that a child under 18 has provided us with personal information, please contact us at [email protected] so that we can take appropriate steps.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page and, where required by law or where we consider changes to be material, we will provide additional notice (for example, by email or in-product notification).

We encourage you to review this Privacy Policy periodically to stay informed about how we handle personal information.